PALYNZIQ - Unleash Your Inner U-niverse

PKU is a rare genetic condition in which people have difficulty breaking phe (phenylalanine), an amino acid found in natural proteins such as meat, dairy products, beans, nuts, etc. These foods cause high blood phe levels for patients with PKU, leading to irreversible brain damage. 

Consistent care and treatment for PKU are difficult as a strict low-protein diet is difficult to follow. So we created a campaign to bring patients back to PKU clinics through 'infotainment' and get started on Palynziq–the first and only injectable treatment that lowers phe without having to follow a low protein diet.

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Havas - San Francisco, USA